The Cowboys owner wants to cut players and teams and start a whole new business with a team that’s the league’s most valuable brand, league sources told FOX Sports on Monday.

The owners’ meeting in New York on Tuesday was set to include NFL Commissioner Roger Goodell and owners Jimmy and Dee Haslam, who will be joined by the CEO of the Dallas Cowboys, Jerry Jones.

The Cowboys would like to make the new franchise more competitive in the marketplace and bring in new fans and sell merchandise, according to the sources.

But the owners want to limit the number of players and the number teams.

The owners would like the owners to reduce the number to five to create an even more competitive market.

This would create a more competitive environment in the market, the sources said.

The new franchise would need to have $5 billion to $6 billion in annual revenue to become an attractive business, the source said.